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Youth invited to show entrepreneurial spirit

July 18, 2016 12:43 P.M.
(London Drugs)

When life hands you lemons, make lemonade, the saying goes.

The Canadian Red Cross and London Drugs invite youth aged 10 to 18 to participate in Lemonade For Change this summer. #LemonadeforChange is about youth using their entrepreneurial spirit to donate funds raised to the Canadian Red Cross to aid in relief efforts in their communities.

By participating, youth have the opportunity to win prizes including tickets to two coveted community and global-minded events in the fall, We Day Vancouver and We Day Alberta.  

“Lemonade for Change is all about celebrating entrepreneurial spirit and the desire to give back, by providing youth in our communities with an opportunity to think beyond their own needs, to those who need help in our greater communities,” said Kevin Sorby, general manager of retail operations with London Drugs. “Everyone loves the local neighbourhood lemonade stand. Lemonade for Change celebrates a youth’s decision to participate, to assist in even a small way, in helping fellow members of the community.”

From now through to Aug. 31, participating young entrepreneurs will be tasked with re-imagining the traditional lemonade stand, leveraging their social media prowess and their personal networks, to help raise awareness of their own Lemonade for Change business. 

“Canadian Red Cross and London Drugs have partnered on a variety of important initiatives for several years now,” said Kimberley Nemrava, vice-president, Canadian Red Cross B.C. & Yukon. “With this modern twist on the lemonade stand, youth can get their creative juices flowing and encourage their communities to join them in their fundraising efforts. Whether it’s a forest fire or another disaster or emergency, funds raised through Lemonade for Change will help the Red Cross and local communities be ready during times of great need.”

To recognize those who help communities through Lemonade For Change, London Drugs will give nine participants tickets for two to WE Day Alberta or WE Day Vancouver, where participating youth will celebrate with other game changers from around the world. The nine runnerup prizes and grand prize, an "entrepreneurial prize pack," will be awarded Sept. 7 and includes:

  • Certified Data HandyTab 10-inch Tablet
  • Tucano Finatex Shoulder Case
  • Epson Workforce All-in One Printer
  • Netgear Nighthawk Router
  • Two tickets to WE Day
  • $100 London Drugs gift card

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