A name that Kamloops has grown accustomed to as a neighbourhood, community and business fixture for more than a half century is about to disappear.
Cooper’s Foods, a former family-owned B.C. grocery chain that retained its brand even after it was bought by Overwaitea Food Group in 1999, will finally be renamed Save-On-Foods.
Cooper’s Foods signs at four outlets in Kamloops — Westsyde, Brocklehurst, Valleyview and downtown — will come down after closing on Thursday, Feb. 18, making way for the Save-On banner. Stores will close earlier, at 6 p.m. that day, to facilitate the sign switch.
Overwaitea has been gradually renaming its Cooper’s Stores in the Interior and Lower Mainland to make them consistent in branding and product lines.
Cooper’s was founded in Revelstoke in 1956, but it wasn’t until the family moved here and began opening stores in Kamloops in the 1960s that the chain grew to become a province-wide competitor in the grocery trade. Ron Cooper, founder of the family chain, died in 2008 at age 96.
The company says its changes are based on customer feedback, with increasing requests from Cooper’s customers for the same deals offered at Save-On-Foods. No staff changes are planned, said Terry Piwek, general manager of B.C. operations.
Cooper's in Revelstoke and Merritt are also in store for the changes.
The rebranding will better position the four Kamloops stores in a competitive market at a time when chains are jostling to maintain and build on customer allegience.
Last month, B.C. Business Magazine, together with market research firm Ipsos has named Save-On-Foods "BC’s Most Loved Brand." It is the second year running that Save-On has held that ranking.
According to B.C. Business, brand “love” includes consumers’ perception about the brand including a brand consumers identify with; a brand they trust; a brand that they see as unique, innovative and socially responsible; a brand they see everywhere; a brand that makes a positive contribution to B.C., and a brand they are most likely to interact with.