The Kamloops Blazers have revealed what they are calling “a refined logo.” The change, announced on Friday, involves dropping the word ‘Kamloops’ from the team’s primary logo.
According to a news release, Daryl Reaugh, who played for the team for two seasons (1983-85) when it was the Junior Oilers, “was instrumental in the modification.”
Reaugh now is part of the broadcast crew for the NHL’s Dallas Stars, who are owned by Tom Gaglardi, the Blazers’ majority owner.
Reaugh said the change to the Blazers’ logo is an attempt to make it less wordy.
"Editing 'Kamloops' from the main logo was done with much discourse but ultimately was felt needed in an effort to make the front of the uniform less wordy,” Reaugh is quoted as saying in the news release. “The result of this subtle augmentation has created a bolder, more streamlined appearance of the storied Blazer emblem.”
(We will ignore, at least for now, that Reaugh uses words like ‘discourse’ and ‘augmentation’ in an attempt to explain how removing Kamloops from a logo that contained two words makes a sweater’s front less wordy. He also needed 46 words as he tried to make that point.)
The city's name had appeared in the logo since at least 1985-86, the first season the logo appeared in the WHL's annual guide.
Kamloops players — or should that be Blazers players? — also will be wearing a new shoulder patch, one that depicts three local landmarks — Mount Peter, Mount Paul and the Thompson River. The patch also shows the sun rising between the two mounts.
The team also will be introducing new home and away sweaters before the 2015-16 regular season gets here.
There now are nine WHL teams whose primary logo includes the name of their home city: Brandon Wheat Kings, Calgary Hitmen, Edmonton Oil Kings, Everett Silvertips, Kelowna Rockets, Prince George Cougars, Red Deer Rebels, Saskatoon Blades and Seattle Thunderbirds.
Ironically, the dropping of Kamloops from the Blazers’ logo comes two weeks after the City of Kamloops announced it had sold naming rights to the team’s home arena to a company headed up by Tom Gaglardi, the franchise’s majority owner.
The city announced on July 30 that it had sold the naming rights to what had been the Interior Savings Centre to the Sandman Hotel Group and that the facility will be renamed The Sandman Centre. While financial terms weren’t announced, the 10-year deal is worth more than $120,000 a year. Gaglardi is the CEO of the Sandman Hotel Group.
Two weeks later, the city’s name has disappeared from the team’s logo.